Search engine optimization, or SEO, is a process of improving your website’s SEO rankings in search engines. Ranking higher on the list will give you more traffic to your site and better visibility online. It can be difficult to rank higher without using some tricks. 6 Ways To Improve SEO Rankings is here with some tips for how you can get started!
- Website’s Performance in Search
- Effective SEO Techniques to Drive Organic Traffic
- Improve User Experience Across Your Entire Site
- Optimize for Voice Search
- Design for Mobile First
- Focus on Topic Clusters Instead of Keywords
- Write Longer Content (Most of the Time)
- Create a Diverse Backlink Portfolio
Website’s Performance in Search
There are many things that can be done to improve your SEO ranking. With just a few minor changes, you could see an improvement in the number of people visiting your site, and this would have significant effects on all aspects of your business! You may not realize it, but every individual search engine rank is based on how much traffic each website has gotten from web pages ranked above them. If anyone visits one page within our top-tier sites, they will also visit more high-ranking websites. This means that optimizing these factors ensures higher SEO rankings for when someone searches for something relevant with better results than before.
Search Engines drive enormous traffic around the internet; Google has garnered most online searches worldwide (and continues to). Search engine optimization is designed so that people can find your website when using certain keywords and searching through different browsers or programs like Yahoo!, Bing, etc., which go into determining ranking placement within SERPs (“search engine results pages”).
Effective SEO Techniques to Drive Organic Traffic
Google is getting smarter and more powerful all the time. Not only does it analyze web pages better, but also how effective it keeps people within its framework. Why? The more Google directs users to ads instead of organic listings through search results, the more money they make, which makes things much harder for those of us who depend on their traffic as a lifeline – there are 16 main features that come up in Google’s SERPs:
Improve User Experience Across Your Entire Site
A huge part of SEO is about providing a great user experience for the people who visit your site. You can’t just rank higher on Google and expect success – you need to make sure that all aspects of your website are optimized as well! Search engines like Google have algorithms in place designed to recognize when something isn’t quite right, which means they’ll penalize those websites accordingly if there’s not enough engagement from regular visitors or it doesn’t provide what was promised.
Your website needs to meet the standards of your audience, and Google’s algorithm is getting better at matching a site’s quality with its ranking. If you want visitors on your page (and conversions!), then it must look professional; outdated sites are untrustworthy, which will lead potential users away from clicking through to another result. The best way to get your site noticed and rank higher on search engines is by making sure it’s optimized for SEO. This means that you should always make a point of showing the most positively rated content possible because low-quality sites are less likely to garner high SEO rankings. Google has gotten better at determining what makes up an untrustworthy or unprofessional website – if yours doesn’t look great, potential users will find another result before they even click on your page!
Optimize for Voice Search
Voice search is the next big thing in terms of SEO, and for a good reason. More than 6 billion voice searches are being made every month, but most people don’t know that this number will increase to as much as 20-30% by 2020, which means more traffic coming your way! Voice search has increased 13x over the past two years, so it’s a great time to get ahead of the curve.
With 25% of adults in the U.S now owning a smart speaker and 55% expected to by 2022, it’s safe to say that voice search is something you should be considering for your SEO strategy.
You can optimize for voice search by checking out your site’s mobile design, making sure that it is easily accessible on a phone screen and not just desktop. You should also make sure to include every word of the question to show up higher within SERPS and optimize any images with text on them so they are legible when read aloud.
Design for Mobile First
It’s no secret that people are using their mobile devices more often than ever before. However, most websites aren’t designed to handle the type of lengthy browsing sessions you can get on a phone or tablet with typing and clicking. Optimizing your site for mobiles will not only help those who use them but also make it easier for everyone else!
Google’s gone mobile-first, and it should be your top priority. The company announced in March 2020 that they will now primarily use their new mobile user-agent to crawl sites. This means the mobile versions of your site are likely going to get crawled and indexed before desktop pages, so new websites should focus on designing for a responsive layout with elements optimized for smaller screens first. Designing an appropriate experience for desktops is still essential but needs second priority when making web design decisions.
Focus on Topic Clusters Instead of Keywords
As you may have guessed, websites don’t just rank higher on Google simply by creating content with the right keywords. To put it another way: It doesn’t matter how many times a keyword appears in your article if it’s not what people are searching for! That’s why we can’t ignore user intent when deciding which words to focus on in our writing; after all, that is one of the most important factors out there. You should also be mindful of these two things specifically as they relate to search engine optimization (SEO):
- Knowing Your Target Audience
The type of content you want to create will depend entirely on your audience. You should consider their location, age, interests, and many more factors before creating a piece for them because the better they know about it, the better quality content you’ll be able to produce (and thus rank higher in search engines). Suppose this is not done correctly by understanding who precisely your target demographic is. In that case, there’s a risk that all those topics won’t get covered properly as one single well-optimized article can only go so far.
- Organizing Content into Clusters
A strategy to help you rank higher on Google is by clustering your content into clusters. For example, if you’re a pet blogger, all of the articles written for that blog would be organized in an animal care category instead of being scattered among unrelated topics. This will make it easier for readers to find what they are looking for and so search engines can better understand which keywords should receive more or less importance when ranking pages and articles.
By organizing all your content into different themes, you will be able to create clusters of related topics that are easy for readers. The topic cluster model is created by HubSpot and works by linking relevant pieces together to allow the reader to navigate through them easily. Whether it is for marketing purposes or to help you stay engaged with a topic that interests you the most, this will allow readers and search engines alike to easily find what they are looking for from one theme rather than sifting through everything at once. The clusters created by them work because relevant pieces relating in some way can be linked together instead of being spread across various topics like other SEO strategies may do, which causes keyword dilution among articles and pages, leading to lower SEO rankings as well as reader confusion when trying to navigate their website.
Write Longer Content (Most of the Time)
In an SEO study by Backlinko, they found that longer content tends to accumulate more backlinks which correlates with better SEO rankings and traffic. However, it’s not for everyone because the 2k+ word count is time-consuming and intensive; plus, there’s no hack to determine how long your blog posts should be other than common sense! Ask yourself what someone would look for if they’re searching a keyword you have targeted – then start from there.
So, what’s the perfect length for blog content? Common sense says it depends on what people are looking to find. If you want to rank higher, your goal is likely backlinks and traffic, so make sure that enough readers will stay engaged with your long-form post by keeping in mind whether they’ll be inclined to share or link back from their site too! The longer your content, the more attention you can grab! It’s tough to keep readers engaged for a long time, though. To make sure that people will continue reading through all of it, try starting with an intriguing introduction or title and only include as much detail on each point as is necessary to be clear about what information they’re going to get from this article.
Create a Diverse Backlink Portfolio
Links are not obsolete – even in 2021. They’re a significant part of search engine optimization, but quality is more important than quantity when it comes to links. Spammy links can hurt your site, and newer sites have less value on their own than older domains do, so be sure you choose wisely where you get yours from!
Links should be a diverse portfolio, not isolated to just one or two strategies. It’s essential that you have an even spread of links coming in from different sources and linking back to your site so no matter what happens on the web, your website won’t get penalized for it! If all of your links are coming from social media but suddenly Facebook changes their algorithm again, then all those posts will disappear with nothing left behind them.
SEO is a rapidly evolving field with new information and challenges coming out all the time. Business owners and marketers have to adapt and fast. However, it’s still possible to give your website the edge over your competition if you spend time focusing on the fundamentals of solid content creation, such as copywriting for search engine optimization purposes. There are a lot of technical trends that need consideration when working with SEO, such as backlinks or site speed/schema so make sure those remain an important focus too. If this sounds like too much, visit DennisVentura.com for more details about SEO rankings. Keep in mind that achieving world-class status isn’t necessary overnight!