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SEO Tips For Small Businesses: 6 Ways To Rank Higher?

Written by Dennis Ventura
November 4, 2022
SEO tips for small business

SEO Tips For Small Business

The SEO tips for small business in this article are meant to help small businesses grow their SEO ranking. This is a guide that will take you through the basics of SEO, and give you some practical steps for SEO success. It includes information on what SEO is, how it works, and when it’s important. There are also SEO tools that we’ll tell you about so you can do your research before using them on your website. Finally, there’s a list of other resources where you can learn more about SEO for small businesses.

Search engine optimization is a complicated subject, but some SEO strategy can help small businesses succeed.  

Search Engine Optimization Tips for Small Businesses:

  • Focus on Your Local Market. 
  • Use Keywords in Your Title Tags and Meta Descriptions. 
  • Optimize Site Navigation with H tags. 
  • Write Unique Blog Post Content (Relevant Content) That Is Relevant to User’s Search Queries.
  • Important Information About Search Engines 
  • Inbound Link Building Strategies 
  • Quality Control Processes for Your Website

Optimize Technical SEO

SEO is one of the most important aspects of SEO. Optimizing SEO on your website will help search engines rank you higher in their Search engine Results Pages (SERPs), leading to a higher conversion rate and more traffic. SEO can be broken down into two main parts: technical SEO and content optimization.

Optimizing the site’s technical SEO is tremendously important and does not require a ridiculous amount of work. There are many tricks in the trade, but you must always start with better code than the competition if you want to rank higher. Start by employing high-quality web hosting, using semantic HTML markup, creating both human-readable and machine-readable content (HREFLANG phrases!), following up on Google’s rules (follow Google’s guidelines on where it matters which keyword appears first), checking whether or not you are running too many Flash-based multimedia or graphics (Google prefers text-heavy sites), keeping your site free of junk content or spammy links using link building tools, eradicating cross-domain canonicalization errors that might be occurring (-1s for crawling bots!), ensuring all images have alt text, add internal links, page speed optimization, implement structured data, mobile site friendly, add a featured snippets, and more.

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Optimize Local SEO

Optimize Local SEO can be done through a variety of means, which include the locally optimized domain names for increased familiarity in the SERPs. Long Tail Keywords also have the potential to increase click-through rates and site conversion rates. Compiling local statistics on everything from population data to crime rate statistics can also help as well as performing keyword research to determine user intent. Each method has its pros and cons and requires analysis before deciding the best course of action, but you must optimize your website for every way possible; there is no universal “one size fits all” approach.

Optimize On-page SEO

Optimize On-page SEO is important for any company trying to build a customer base. Optimizing on-page SEO is what you do to make search engines more likely to pick up important textual content from your website and show it in their search results. If done correctly, Google Analytics and Google Search Console will show a large increase in organic traffic from keywords. If not done properly, you will appear lower on the search rankings when someone searches for those words or variations of those words. And it is often an overlooked but important task for any website. It can significantly improve your site speed performance in search engine rankings compared with minimal time and expense.

Find Keywords Customers Are Searching For

You will want to use a service such as Google Adwords Keyword Tool, Ahrefs, and Semrush. These keyboards will allow you to do a search for keywords specific to your industry and see how many times people are looking for those terms, across over 10 different countries and various websites. Then you’ll have an idea of what terms you should be using in your articles, videos, homepage content, etc., while also being able to spot which ones don’t bring any results because of too much competition.

The first step is to determine the keywords you want to rank for. Keywords are often organized under broad, medium, and long tail keywords. We’ll use the broad category of “SEO” as an example. Those that want online visibility may include phrases like “Internet Marketing” or “Article Marketing”. Once you’ve selected some good choices, place each target keyword in the page title and meta description.

After completing this process with all of your various keywords, start by creating high quality content that focus on only one keyword phrase at a time and publish them on your site or blog so search engines can find them easily. This is called getting internal linking done right and will help boost ranking quickly!

Build Authority With Links

To build authority with links, you need to understand the signaling components of a website’s link. A website’s domain name is an indicator of its intended purpose and trustworthiness and having a site that retains credibility can establish your virtual credibility too. Without control over how domains are delegated, it will be difficult as a service provider to make any claims about building authority, or at least an authoritative-seeming domain name for your business endeavors.

The URL also plays an essential role in what people think of when they encounter your website links. The first thing anyone does when they come across a new website types its name into the browser’s address bar which either takes them to the right place or goes straight to their computer’s internet security.

Authority is important because it gives you credibility and attracts more clients. Links can come from other websites, blog posts, or social media posts.

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Optimize Google my Business

Optimize Google My Business is a profile that should be on top of your list when it comes to optimizing for SEO. Since a very large number of people use this popular search engine, you must ensure that you’re taking every step possible to ensure that users can find you easily. Doing everything from providing a specific location to adding hours of operation and uploading high-quality pictures is vital if you want the best chance at being found by potential customers. Conversely, one thing not directly related to SEO that’s often important is creating an account on Google Maps that are linked with your business information as well. You can optimize this program so it lists all of the relevant details in addition to keeping track of any new changes made – this way incorporating those

The first thing you should do when optimizing your Google My Business Profile is to add all of your social media links. This includes Twitter, Facebook, Linked In, etc. You want to make sure that these are linked so people can find you there as well as on the website which will allow them to contact you more easily if they need help or have questions about something related to your company. Next up – Optimize Your Photos! Make sure that all of the photos are high quality and interesting with clear text descriptions.

When Optimizing Google my Business, it’s important to include a variety of keywords that will help people find your business. Optimize the following aspects of your business listing:

  • Name 
  • Address 
  • Phone number 
  • Email address 
  • Hours

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Final Thoughts

If you are a small business, there’s no reason to not be rank higher on search engines. You may have heard about SEO and how it can help your company reach new customers, but what is it? The acronym stands for Search Engine Optimization – the process of improving your website so that its content will appear more prominently in organic or natural searches by Google, Bing, and other major search engines. With these six best practices in mind, we want to show you 6 ways to optimize your SEO efforts as a small business owner (or anyone else).  

SEO for small businesses is a lot more than just ranking higher in Google. To rank high and drive traffic, you need to optimize your site with technical SEO, local optimization, on-page optimization, keyword research as well as building authority through links. If this sounds overwhelming or if you want help getting started down the road of successful search engine marketing for your business then call us today! We can provide expert guidance and will be happy to partner with you in helping make sure that all aspects of SEO are covered so that we’re driving visitors back into your website from every angle possible.

ABOUT THE AUTHOR

Picture of Dennis Ventura

Dennis Ventura

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