SEO is a process that can be measured and tracked. With the right tools, SEO professionals can measure SEO performance and results to see how well their SEO efforts are working. This post will cover different methods of measuring SEO performance, as well as what you should be looking for in order to make sure everything is on track.
How Do You Measure SEO?
SEO performance is a process that you need to keep measuring so that it remains on track. The efforts of SEO will vary depending upon certain factors like competition level or industry type – but overall SEO professionals should always measure the performance and results.
You can keep track of hundreds of metrics. In its algorithm, Google uses over 200 ranking factors. However, to begin, it’s advisable to concentrate on only a handful. Determine which indicators are most important to your business and track them on a regular basis.
Organic Traffic
In SEO, people often think about the traffic that comes from search engines like Google. This is called organic traffic and it can be measured by tracking visits in Google Analytics or using a tool such as SEO Quake to see how many searches your website ranks for on any given day.
When users type a question, a word, or a string of words into a search engine, they will see a list of adverts and pages that are relevant to their search query. The number of visitors to your site that originate from people clicking on your sites when they appear in search engine results is referred to as organic traffic.
Because organic search traffic is tailored, it is what you want for your website. If you can supply a solution, you’ll gain a new subscription or customer. It’s also a good indicator of how well your SEO approach is working. An increase in organic search results indicates that your website’s visibility has improved as a result of improved keyword ranking.
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Keyword Ranking
Keywords are an SEO professional’s most important weapon. Ensuring that keywords rank well within search engines is the primary task of SEO professionals and can be measured with tools such as SEO Quake or Google Search Console (formerly called Webmaster Tools).
Utilizing a keyword research tool like SEO Quake to find out which words your website currently ranks for within search engines, SEO professionals can optimize their efforts to better meet the needs of those looking for specific information.
Google Search Console provides SEO professionals with a wealth of data about how Google views and ranks your website in its index – including keyword ranking among other valuable metrics such as duplicate content or crawl errors.
SERP Visibility
Besides SEO performance, SEO professionals should also measure SERP visibility. SERP stands for Search Engine Results Page and is the list of websites that a user sees when they enter in a search query on Google or Bing (for example). This page will show multiple pages from various sites, as well as ads related to your search term. However, this metric provides you with a bird’s eye view of your SEO progress in general.
A decrease in SERPs could indicate two things: either you are not getting enough SEO traffic, or your website has suffered a penalty from the search engine.
Click-Through Rate
A click-through rate is a percentage that measures how often users clicked on your website after viewing it. SEO professionals can use Google Analytics or SEO Quake to measure these rates, and track them over time as they make changes in order to improve their performance.
Bounce Rate
A number of SEO metrics monitor how well a website is performing in terms of its content. One way to measure this, SEO professionals often use bounce rate which measures the percentage of visitors who leave your site after viewing only one page. This can be calculated by using Google Analytics or SEO Quake and then comparing it against other sites that you know are ranking well.
Bounce rates vary depending on the type of website. Bounce rate tracking can also reveal if your lead magnet, content, or website style are not appealing to your target market.
You can quickly analyze your domain’s bounce rate by device (mobile or desktop) and if there has been any recent progress by looking at the last six months, 12 months, or all time using our traffic analytics tool.
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Page Speed
Page speed is another SEO performance metric that SEO professionals should take into account. Page load time affects the user experience, and Google takes it seriously too – in fact they give page weighting to sites with a good response time (less than or equal to three seconds) for mobile devices because of their increased dependence on them.
To stay competitive within search engines, SEO professionals should keep their page speed low. The best way to do this is by making sure that your website loads quickly.
Backlinks
Backlinks are among SEO professionals most important metrics. These links tell search engines which other sites you think your site is valuable enough to be associated with, and can help improve your rankings in the SERPs.
SEO professionals should track the number of backlinks that their site has, and which sites those links are coming from. SEO Quake will allow you to do this along with other SEO performance tools like SEO Spyglass or SEM rush.
Monitoring your backlinks will provide you with useful information about how well your link-building techniques are working. You should also pay attention to the list of links that were not created by you. They could be future connectivity possibilities.
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How Long Does It Take to See SEO Results?
The search engine optimization industry is so varied and dynamic that it can be difficult for SEO professionals to know which SEO metrics are best suited towards measuring their success within this field, let alone how long it will take them in order to see positive results. However, there are a number of metrics that SEO professionals should be tracking in order to best optimize their SEO strategy.
SEO professionals can track SEO performance, SERP visibility, click-through rate, bounce rates and other SEO metrics in order to best optimize their SEO strategy. Utilizing a keyword research tool like SEO Quake will allow you to find out which metrics are most important to you and your SEO strategy.
Implementing an SEO plan to improve the exposure and ranking of your website on Google is a marathon, not a sprint. Each SEO campaign should be viewed as an ongoing job that will never be completed. Your timescale will also be determined by the age of your site, the quality of your SEO approach, and the consistency with which you implement your strategies.
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