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Domain Factors That Impact Your Website’s SEO

Written by Dennis Ventura
November 4, 2022
domain factors

Domain factors are one of the most important aspects of your website’s search engine optimization. Domain factors impact your website’s ranking, which impacts how much traffic you get. There are many domain factors that affect this, including domain age and whether or not it has a hyphen for SEO purposes. This blog post will discuss these domain factors and show you what they mean to your site!

Why Domain-level factors matter?

One of the most critical aspects of your website’s search engine optimization is domain factors. Criteria influence the ranking of your website at the domain factors level. For example, for SEO purposes, the age of the domain and whether or not it includes a hyphen SEO Factors That Affect Your Website’s Domain One of the most crucial variables to consider when optimizing your site is domain considerations. Domain variables influence your site’s ranking, which controls the number of visitors you receive. Two domain-level criteria that have a significant impact on this are the age of the domain and whether or not it contains a hyphen for SEO purposes. SEO Factors That Affect Your Website’s Domain One of the most significant parts of correctly optimizing your website is domain considerations which happen to be one closely related factor.

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How Much do you Know about Domain Factors that impact SEO?

This will be your web trademark if you choose a domain for SEO purposes. It’s similar to naming a business; thus, it should be done with care. Not only should your domain name be appropriate for your company, but it should also be appropriate for your SEO goals. Make sure it’s easy to find and advertise using internet marketing. It’s critical to design your domain in such a way that it becomes synonymous with your company. This is when deliberation and thought come into play.

Make it easy to type, Your domain name should be simple to type and read when printed. Don’t go for the super-long, technical domain. It won’t benefit anyone and will merely confuse your users.

Keep Domain Name Short, Your domain name should be brief and straightforward to convert to various media like print, t-shirts, mugs, stationery, and email. Don’t choose a domain name that’s too long, like the one above. Also, avoid using slang language. People will have a more challenging time understanding your domain and locating you if you use slang instead of actual words.

Avoid numbers and hyphens, Spam domain factors are often associated with numbers and hyphens. So much so that numbers are cited as a spammy domain metric in Moz Pro’s domain analysis. Spammy domains don’t want to be associated with their main company site domains; thus, they use all means possible to distinguish themselves, such as adding digits and hyphens.

Domain Age

Domain age is one of the most important factors that impact your search engine optimization. Domain age refers to how long a domain has been registered for, which impacts what kind of authority it can gain online. The longer you have your website up and running, the more time you have to accumulate backlinks from quality sites that link out to yours in a way that helps your search engine rankings. Domain age is important because the older a domain gets, the more authority it gains online and this means you can rank higher in organic searches.

When thinking about SEO for your website or blog, one of the first things to think about is whether or not you have hyphens included within your URLs. Google has stated that they prefer sites with hyphens in their URL rather than those without. This is because when you include a hyphen, Google can see the keywords within your domain more clearly which helps them determine what content to display on that page and where to rank it for search results pages. Domain names with no hyphens are harder to figure out by search engines, which is why they don’t perform as well in organic search results. Domain names with hyphens help your website rank higher and get more relevant traffic because of it!

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Domain Penalties

It’s possible that your site was penalized in the past by an unscrupulous owner who opted to dump the domain if you purchased it and aren’t seeing much value from it despite employing non-spammy Google practices. Use the (Panguin) tool as an overlay to see if you’ve been penalized by any significant algorithm changes because you own the domain and have access to its Google Analytics profiles.

No URL query in Domain

When a user tries to access a specific website, the administrator receives an alert that a DNS no query for that domain has occurred. The DNS Filter notifications you receive from the F-Secure Policy Manager Server are not errors. Clients send alerts/messages in this category. The F-Secure Policy Manager does not generate clients’ mistakes. Instead, clients create problems locally and provide Policy Manager notifications.

If alert forwarding is enabled in Policy Manager, the administrator will be notified each time a query is stopped.

How Do You Know When You Have a Bad Domain?

A bad domain will have many links pointing to it, which is something you don’t want. Check those links if your part has a history. They may be all spam links. Alternatively, they could be helpful to links. You won’t know unless you do a link profile audit. When using the site, search operator to complete your due diligence, a wrong domain will return zero results in Google’s index. This is especially true if the field has a history and there are links. For example, there could be an issue if SEMrush previously showed organic search traffic history but now shows none. In addition to the above, if there are no results in Google’s index, the domain may have an issue, and you may not want to buy it, Otherwise, it is assumed that it will not be indexed by Google if it is an entirely blank slate.

Keyword Appears in Top Level Domain

Although there isn’t confirmation that it’s used in ranking, having the term in the domain makes sense as a relevancy indication. Because this no longer happens, it’s generally not something you should be concerned about. However, keep this in mind when looking for a new domain name. More than anything else, use it as a relevancy indication.

Domain History

If you buy a domain with a questionable history, your SEO efforts will likely suffer. Investigate the domain’s link profile, previous owners, and previous activities when purchasing a new environment.

Here’s how you can find out. You may verify the current state of the domain WHOIS using Then you may examine domain ownership history using, including domain hosting history, DNS history, and much more. These details help determine the domain’s track record before purchasing it. You may verify the domain’s link profile with Ahrefs, Majestic, and SEMrush to ensure the linking history isn’t spammy. Nothing is more frustrating than purchasing a field only to discover later that you need to do additional link cleansing as a result.

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Public vs. Private WHOIS

Your domain data will be set to the public by default once your brand new website goes live. This implies that anyone may look up information about you and your website by using one of the widely used WHOIS databases on the internet. In a public WHOIS report, your contact information, including your name, organization, mailing address, phone number, fax number, and email address, is the most crucial WHOIS data. If you already have a lot of your information online, this may not be a big concern for you, but it is for some people. People that check up your website on a WHOIS database will be able to see some information about you in addition to information about you.

If you prefer a more private internet experience, you may give your domain greater privacy by personalizing your WHOIS data. So, how do you go about doing that? The first step is to contact your registrar and inquire about the privacy of the WHOIS database. Some registrars offer WHOIS privacy at no cost, while others charge a nominal price to hide your domain information. In any situation, you must contact the firm from which you purchased your domain. People who make a WHOIS query on your website will no longer see your info if you set your WHOIS data to private. Instead, they’ll see whatever information your domain registrar chooses to use for your WHOIS information. This means that your domain’s name and all other contact information will be the registrar’s. Remember that even after you’ve kept your WHOIS data private, a WHOIS search will still reveal certain information. For example, people can still see when you started your website, when you last updated it, and when your domain registration expires after changing your WHOIS data from public to private.


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Dennis Ventura




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